Application-Only — Limited Spots

Your Body.\nYour Rules.\nReal Results.

Online coaching built around you — custom training, daily check-ins, and a coach who won't let you quit. This isn't a plan. It's a process.

Athlete in training
340+
Clients Transformed
94%
Client Retention Rate
-18kg
Avg. Weight Lost (12-wk)
100%
Custom Plans — No Templates
Coach Jordan Blake
NASM Certified Personal Trainer
Precision Nutrition Lvl 2
UKSCA Strength & Conditioning
BioSignature Practitioner
Your Coach

Jordan Blake

Head Coach & Founder

I've spent 12 years in the industry — coaching professional athletes, weekend warriors, and everyone in between. I built Forge because I was tired of generic programmes that don't account for real people's real lives.

Every client who works with me gets a plan built from scratch. Your schedule, your lifestyle, your goals. Not a template. Not a PDF. A real coaching relationship.

12
Years Coaching
340+
Clients
6
Certifications
7
Published Guides
Work With Jordan →
Programmes

Choose Your Programme

Every programme is built from scratch for each client. These are starting frameworks — your plan will be entirely custom.

6-Week Kickstart
Starter
6 Weeks

6-Week Kickstart

  • Fat loss & conditioning
  • Habit building
  • 3-4 sessions/week
  • Daily coaching app access

Best for beginners or those returning after a break.

Apply for This Programme →
12-Week Transformation
Most Popular
12 Weeks

12-Week Transformation

  • Full body recomposition
  • Strength + conditioning hybrid
  • 4-5 sessions/week
  • Weekly 1-to-1 video calls

The flagship programme. Serious change requires serious time.

Apply for This Programme →
90-Day Elite
Elite
90 Days

90-Day Elite

  • Advanced periodised training
  • Full nutrition protocol
  • 5-6 sessions/week
  • Priority 24/7 WhatsApp access
  • Monthly lab test review

Maximum commitment. For those who want the best possible outcome.

Apply for This Programme →
Custom Programme
Bespoke
Flexible

Custom Programme

  • Designed around your exact goals
  • Any training frequency
  • Add-on nutrition coaching
  • Corporate wellness packages

Specific goals, injuries, or timelines that need a unique approach.

Apply for This Programme →
Transformations

Real People. Real Results.

No filters. No tricks. Just what happens when you follow the plan and show up every week.

Before Before
After After
Marcus, 34 — Fat loss & muscle gain

Lost 22kg in 14 weeks while increasing deadlift from 80kg to 130kg. His words: "I didn't believe it was possible at my age."

-22kg
Lost
+50kg
DL Increase
14wk
Duration
Before Before
After After
Sarah, 29 — Post-partum strength rebuild

Rebuilt core strength after 2 pregnancies, lost 16kg, and ran her first half marathon 6 months into coaching.

-16kg
Lost
21.1km
First Race
6mo
Duration
Before Before
After After
Tom, 41 — Athletic performance

Ex-footballer returning to competitive sport. Improved sprint speed by 14% and reduced injury time by building structured strength base.

+14%
Sprint Speed
0
Injuries Since
90d
Duration
Nutrition coaching
Nutrition

Nutrition That Supports Your Training.

Food is not the enemy. Bad information is. Every client receives a nutrition framework — not a rigid meal plan — built around their preferences, schedule, and goals.

  • Calorie & macro targets tailored to your body
  • Flexible eating framework — no banned foods
  • Supplement guidance (only what you actually need)
  • Weekly check-ins with photo food diaries
  • Precision Nutrition Level 2 certified approach
Get Your Nutrition Plan →
Why Forge

Coaching vs. Generic Plans

What you get
Forge Coaching
Generic Online Plan
Plan built specifically for you
Daily check-in accountability
Weekly video call with coach
Nutrition framework included
Plan adapts as you progress
Access to coach between sessions
Works around your schedule
PDF sent with no follow-up
Investment

One Price. No Subscriptions.
No Hidden Fees.

Pay once, get coached for your full programme duration. Every plan is built custom — no upsells, no extras.

6-Week Kickstart
£297one-time
  • Custom 6-week training plan
  • Nutrition kickstart guide
  • Daily app check-ins
  • 2 x video calls
  • WhatsApp support (business hours)
Apply Now
90-Day Elite
£897one-time
  • Everything in 12-Week
  • Advanced periodisation
  • Priority 24/7 WhatsApp
  • Blood & lab review consultation
  • 3 x body composition scans
  • Recovery & sleep protocol
  • Lifetime access to exercise library
Apply Now

All plans require an application. Spots are limited. We accept clients when we can deliver results.

Client Reviews

What Forge Clients Say

Jordan changed the way I think about training. Not just a coach — a mentor. The WhatsApp check-ins kept me accountable in a way I've never experienced.
Daniel O.
Daniel O. 12-Week Transformation
I've had 4 personal trainers over the years. None of them came close to what I got from Forge. The plan actually evolved with me week by week.
Katie R.
Katie R. 90-Day Elite
Best investment I've ever made in myself. Lost 19kg, gained more than that in confidence. Wouldn't think twice about recommending Forge to anyone.
Chris M.
Chris M. 12-Week Transformation
FAQ

Common Questions

No. Plans are tailored to whatever equipment you have — home gym, commercial gym, or no gym at all. Just let us know in your application.

All clients get access to our custom coaching app (TrueCoach) for daily check-ins, workout tracking, progress photos, and direct messaging.

That depends on your programme. Most clients train 3-5 sessions per week, 45-75 minutes each. We'll build around your actual availability.

Weekly plan adaptations are standard. Notify us before the week and we'll adjust your training and nutrition accordingly.

Not at all. We work with complete beginners through to experienced athletes. The application tells us where you are now — the rest is our job.

After applying, we'll review your form and reach out within 48 hours. If there's a good fit, we'll book a free 20-minute intro call before you commit.

Apply

Ready to Change Everything?

Fill in the application. We'll review it and reach out within 48 hours to schedule a free 20-minute intro call. No commitment until you're sure.

1
Submit your application below
2
Free 20-minute intro call with Jordan
3
Custom plan built before day one
4
Start training — and don't stop
hello@forgecoaching.com

Your Application

We respond to every application within 48 hours. No spam, ever.